Ellis & Associates (Jeff Ellis & Associates)
Ellis & Associates is widely described as the world's first aquatic safety and risk-management firm, founded in 1983 and known for its International Lifeguard Training Program used at pools and waterparks worldwide. Its lifeguard certification is one of the handful of programs recognized by U.S. health agencies, alongside services in aquatic facility management (Jeff Ellis Management), swim instruction, and AI-based safety tech (EAISafety). Camp waterfronts and pools use its certification and audit programs to meet safety standards.
StarGuard Elite
StarGuard Elite (SGE) is an internationally recognized aquatic risk-prevention agency offering lifeguard training, certification, consulting, and unannounced safety audits, used by waterparks, municipalities, cruise lines, and camps. It grew out of the StarGuard lifeguard program created by Starfish Aquatics Institute founder Jill White and became a separately operated entity in 2018. Its audits and design/risk-assessment services help aquatic operations exceed industry safety standards.