Editorial
Articles
Industry analysis, buyer guides, vendor spotlights, and operator stories from across the camp world.

Camp's over. The buses pulled out, the cabins are empty, and you have never been this tired. A former director on why the fortnight you most want to sleep through is the one that quietly decides next summer.
By Denny Marsh · August 10, 2026
Buyer Guides
- Buyer GuideThe Photo Stack
Camps solve the photo problem three ways: a dedicated platform, the features bundled into their management software, or taking the phones away and handing kids a camera. A guide to choosing your photo stack — including the biometric-data questions to ask before the demo ends.
By Maggie Holloway · July 31, 2026

- Buyer GuideWhere Counselors Actually Come From
Where camp staff actually come from — returners, your own community, local hiring, job boards, and the J-1 pipeline — and how the answer changes for overnight camps, day camps, nonprofits, and the soccer camp at the local field.
By Maggie Holloway · July 14, 2026

- Buyer GuideThe Background Check Is the Easy Part
A plain-English guide to background screening for camps — what a check actually covers, the questions that separate a real screening partner from a database lookup, and why a clean report is the beginning of child safety, not the end.
By Maggie Holloway · July 12, 2026

- Buyer GuideHow to Choose a Camp Management System You Won't Regret
Choosing camp management software? Skip the feature checklist. Here's what actually matters — support, payments, data portability, and the ownership question — plus a neutral comparison of the major camp registration platforms and who each is built for.
By Maggie Holloway · June 24, 2026

- Buyer GuideThe Great Camp T-Shirt Scramble
Custom camp T-shirts, swag, name labels, and sun gear: what to order, when to order it, and the hidden fees that catch camps off guard. A plain-English field guide to buying camp apparel without the mid-summer panic.
By Maggie Holloway · June 17, 2026

- Buyer GuideWhat Actually Matters When You're Buying Camp Insurance
A plain-English guide to buying camp insurance well — the questions worth asking, the coverage that actually matters for camps, and the gaps (like abuse coverage) that only surface at claim time. Not a ranking of insurers; a guide to making the decision.
By Maggie Holloway · June 3, 2026

Trend Reports
- Trend ReportNext Summer Goes On Sale Before This One Ends
Next-summer registration used to be a January project. Now it opens in August — sometimes before the season ends. Why re-enrollment keeps moving earlier, the economics driving it, and how to run an early launch without burning family goodwill.
By Maggie Holloway · July 27, 2026

- Trend ReportWhen Families Stop Googling: What the Shift to AI Search Means for Camps
The way parents find and vet camps is changing. Most of it is hype — but a few parts are real, and worth a camp director's attention. What the shift from search to AI answers actually means for how families find, vet, and trust your camp.
By Maggie Holloway · May 27, 2026

Opinion
- OpinionThe 10 PM Refresh
Every night at 10 PM, a parent is refreshing your camp's photo gallery like it's a stock ticker. A former director on what the photo feed actually is — retention marketing, a trust machine, and the hardest unassigned job at camp — and how good operations run it.
By Denny Marsh · July 24, 2026

- OpinionWhat Actually Matters in Your Camp Health Center
A plain-English look at the busiest room at camp: what the health center job really demands now, why mental and emotional health has quietly become the biggest part of it, and the medication and records gaps that surface only when a parent is on the phone.
By Maggie Holloway · June 10, 2026

Operator Stories
- Operator StoryYou've Already Met Next Summer's Staff
Whether you run an overnight camp, a day camp, a Y program, or a soccer camp staffed by varsity players, the cheapest hire is the one you already know — and the window to lock in next summer's staff is the last two weeks of this one.
By Denny Marsh · July 20, 2026

- Operator StoryCamp Food, Honestly
Nobody puts the mess hall on the brochure. But it might be the hardest-working room at camp — and the one campers remember longest.
By Maggie Holloway · May 20, 2026

- Operator StoryThe First 72 Hours
Every camp's whole year is built toward a few days that arrive like a wave. Here's what actually happens when the buses pull in — and what experienced directors do differently.
By Maggie Holloway · May 13, 2026
