Expert perspective
Camp Network on Registration Software, Bookings
In their own words — provided by Camp Network.
Last updated June 30, 2026
- What's the most common mistake camps make in this area?
- The biggest mistake new camp directors make isn't tech. It's underestimating how much their parents care about the registration experience. Bad UX in registration is the #1 leading indicator of a camp that's going to lose enrollment.
- How do you think AI will impact camp marketing?
- AI is going to change camp marketing more than any tech shift in 20 years. Camps that aren't producing structured, machine-readable information about themselves in the next 18 months will become invisible to the next generation of parents searching.
- What should directors know about camp registration software pricing?
- Most camp software prices like enterprise SaaS. We don't. Camps are seasonal businesses with seasonal cash flow, and the per-seat-per-month model breaks them. Pass the cost to registrants and let the camp run free.