Make It Campy
About
Make It Campy designs brand identities specifically for summer camps and independent schools, from custom logos to in-camp marketing materials and overall camp experience design. It was founded in 2024 by Michael, a former Director of Camp Experience and Auxiliary Programs with a decade in camp-focused design, who won SPARC's Excellence in Auxiliary Award in 2023. The studio takes a holistic approach to weaving a camp's identity through all of its touchpoints.
Featured in CampBuzz
Editorial articles
Operator StoryIn category sidebarWhen afterschool enrollment falls short
How to identify what’s keeping families from enrolling—and decide what to change.
November 2, 2026
Trend ReportIn category sidebarNext Summer Goes On Sale Before This One Ends
Next-summer registration used to be a January project. Now it opens in August — sometimes before the season ends. Why re-enrollment keeps moving earlier, the economics driving it, and how to run an early launch without burning family goodwill.
July 27, 2026
Trend ReportIn category sidebarWhen Families Stop Googling: What the Shift to AI Search Means for Camps
The way parents find and vet camps is changing. Most of it is hype — but a few parts are real, and worth a camp director's attention. What the shift from search to AI answers actually means for how families find, vet, and trust your camp.
May 27, 2026
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