Mabel's Labels

Mabel's Labels is the best-known brand of durable, waterproof peel-and-stick name labels for kids' belongings at camp, school, and daycare. Founded in 2003 by four mothers out of a basement in Hamilton, Ontario, it grew into a market-leading e-commerce business and runs a popular fundraising program for camps and schools. Its labels are designed to survive laundry, dishwashers, and the camp lost-and-found pile.